What the HECK is a bounce rate?

Let's take a look at Website bounce rates!

Hope everyone is having a fantastic day...I used the word HECK in this, because my son seems to use it all the time, it feels american. Just to be clear I am NOT american, I am just using this word to be cool.

So what is a bounce rate on your website?

To be clear, I shall keep it short and sweet!

A bounce rate is where visitors do not click on any other links, pages, or perform any further actions like filling out a form or making a purchase on your website...they just simply bounce away.

A high bounce rate means that your visitors are not finding what they need on your website, or the content is simply not engaging enough.

A low bounce rate is where it's at! This is where visitors are exploring more of your website, having a good look at it and likely to convert into customers.

So what makes people bounce? There are many reasons why clients may be bouncing away from your website, some of these can include design and useability, techinical errors, non mobile friendly - the list goes on.

Understanding and managing your bounce rate can be the key to your websites success.

To really get the most out of your website:

• Enhance the user experience

• Keep your content updated

• Use specific industry keywords

For any help with your bounce rate or if you need any support with your website performance email me at cotswoldtradeassist@gmail.com Hope this helps!

Grace x